When you shop for a replacement screen, you'll see terms like Incell, OEM, OLED, and Original. The grade you choose affects colour accuracy, touch sensitivity, and how long the screen lasts. Here's exactly what each term means and which to pick for your repair.
OEM (Original Equipment Manufacturer)
OEM panels are manufactured by the same suppliers that build screens for Apple and Samsung — companies like BOE, LG Display, and Samsung Display. They meet the same brightness, colour gamut, and touch-response specs as the original screen. OEM is the best choice when colour accuracy and longevity matter, such as for a daily-driver phone you plan to keep for 2+ years.
Best for: iPhones, flagship Samsung Galaxy models, professional repair shops.
Incell (LCD Incell)
Incell integrates the touch layer directly into the LCD panel, making it thinner and less expensive than traditional LCD. Brightness and colour are good — often indistinguishable from OEM in everyday use — but max brightness and viewing angles are slightly lower than OLED. Incell is an excellent value choice for non-flagship repairs or when budget matters.
Best for: iPhone SE, iPhone X/XR, mid-range Android repairs, budget-conscious customers.
OLED (Organic LED)
OLED panels produce true blacks, higher contrast ratios, and better colour saturation than any LCD variant. Flagship iPhones (12 and newer) and Samsung Galaxy S-series phones ship with OLED displays from the factory. An OLED replacement will match the original look most closely, including HDR performance.
Best for: iPhone 12 and later, Samsung Galaxy S21 and later, any device where original display fidelity is the priority.
Quick Comparison
| Grade | Technology | Colour Accuracy | Brightness | Price Point |
|---|---|---|---|---|
| OEM | LCD or OLED | ★★★★★ | ★★★★★ | Higher |
| OLED (aftermarket) | OLED | ★★★★☆ | ★★★★★ | Mid–High |
| Incell | LCD | ★★★★☆ | ★★★☆☆ | Lower |
Which Grade Does The Factory Connect Carry?
We stock a range of grades across our iPhone and Android screen inventory. Each product listing specifies the panel type. Browse by model:
- Apple iPhone X Screen Replacement
- Apple iPhone 12 Screen Replacement
- Apple iPhone 16e Screen Replacement
- OnePlus 9 Pro Replacement Screen
- Full range → Parts collection
The Bottom Line
If you're repairing a flagship iPhone 12 or newer, go OLED. For iPhone X/XR/SE or mid-range Android, Incell delivers great value. OEM is the safest bet when you want factory-spec quality and longevity regardless of model. Still unsure? Browse our parts — each listing notes the panel grade so you can compare before you buy.